With the motto “After all, flamed grilled is always better”, Burger King came up with a brilliant idea to literally burn their competition in Brazil. They integrated a feature in their app that allowed users to scan any ad of the competition and burn it in the virtual world using Augmented Reality. The aim? Not only that users have fun by crashing Burger Kings competition, but also they get a free whopper by using the feature.

A whistle-stop look at some of the work we've been doing creating exciting AR content each and every month for Top Gear Magazine.

The campaign consisted of an app that users used to scan the neck hangers of Absolut vodka bottles, or downloaded from the campaign website. Once they scanned it, they were taken on a 3D tour of Åhus, a small village in Sweden where the product comes from. While they explored the region, they were also shown a step-by-step guide of how vodka was made, and they received a free drink recipe.