Augmented Reality has recently become one of the most widely used tools in marketing campaigns. Every day, more and more brands are betting on experiential marketing and, nowadays, AR turns out to be their perfect ally due to the great impact it generates.
For a few years now, it has been said that augmented reality would have an exponential growth, both within many companies and in advertising. Well, it seems that this moment has already arrived because more and more advertisements and digital marketing campaigns are offering web AR experiences. This refers to experiences that the user can see immediately in a web navigator without the need to download an app.
In fact, according to the Snap Consumer AR Global Report 2021, 74% of consumers worldwide expect to make even more use of AR in their everyday lives in the next five years. This effectively translates into a redefinition of brands’ digital strategy as well as user experience.